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Simply put social media presents an extraordinary opportunity for you to find, engage and convert prospects to customers using the internet.
The internet got its start as a more or less traditional ‘broadcast’ medium where a website, like radio, TV and other advertising channels, sent its message in only one direction. Social media, enabled by the breakthroughs in what are known as Web 2.0 technology, allows web users to talk back; to voice their opinions; to participate in the conversation. It’s not the play presented at your local theater; it’s the reception held afterward fore cast, crew and audience members.
- Why is it important?
Because it allows you to more easily engage the people who are in a position to either buy or recommend what you have to sell and it allows this engagement to take place without the constraints of time, language or location.
In a pre-internet world we called this word-of-mouth marketing. In a web based world we call it viral marketing and, where previously our influence was local or regional, now we have the opportunity and means to spread our message globally.
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- Social media can help you obtain the broadest possible exposure for your products and services.
- Social media can help you establish your expertise, build your brand and enhance your reputation in ways that are impossible to accomplish with ‘traditional’ marketing materials and at a cost that is affordable, not prohibitive.
- Social media can create a digital presence for you and/or your business that is significantly larger than your bottom line might suggest. By staking your claim on the digital web you increase the likelihood that prospective customers will find you by allowing you to establish multiple web presences beyond the ‘mother ship’ of your central website.
In other words, a prospect may find you in Google, Yahoo or other search results that point to your main website or the Youtube video you uploaded that demonstrates your hottest product. They might be recommended to you by a LinkedIn or Facebook connection or be pointed to your in-depth “how-to” posted on Slideshare.com. Who knows, maybe they just liked the latest ‘tweet’ you posted on Twitter or resonated with your insightful industry commentary on your blog.
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You don’t need social media if…
… you’ve got all the business you can handle and you don’t see that situation changing
You do need social media if…
… you want to continue to grow your business, your relevance and your reach even in a down economy.
You do need social media if…
… you are tired of spending money on marketing and advertising with little or no evidence that it’s working!
- How can We Help You to Achieve Results with the Internet and Social Media?
We are experts who can show you how to leverage your marketing and advertising budget by creating an integrated, comprehensive and powerful online presence. We show you how to combine your website with appropriate social media such as blogs, video, podcasts, networking and media sharing sites to create opportunity and profits.
- How will SMO services be charged to my company? What is the billing pattern for Social Media Optimization services taken?
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One time setup fixed cost: One time setup of accounts in various social networking sites, blogs and online directories.
- Monthly Maintenance: We provide monthly maintenance of building networks, connections, optimization, fans and submissions. For the monthly maintenance campaign, we generally take 1st 6 months maintenance charges in advance and follows same after 6 months.
However monthly maintenance program, can even be customized according.
- How long will my site stay in 1st 20 results of Search engines (Yahoo. MSN, Google) once my 12 months contract is up?
Depends on many factors; regular search engine algorithm updates, your competitors and changes made to your own website. On average you can expect your ranking to stay relatively steady for 6 - 8 months without doing any additional work on the website or continue building link popularity. Of course, with a continued low intensity link building program the ranking results can be maintained indefinitely. Please ask us about our monthly maintenance plans to ensure your website's long term ranking success.
- Does your company ensure that there will be no SEO techniques and practices that may result in worse search engine results or black listing/banning of the site on search engines?
We believe in the long term success of our clients websites. We are only using optimization and link popularity building techniques that we would also use on our own website, which is completely within Google's guidelines. We don't use doorway pages, keyword stuffing, meta tags abuse, cloaking or link farms. We will disclose all our SEO methods to our clients, as a matter of fact we invite you to ask questions and raise concerns so we can offer you clarifications related to the techniques used by us. We are a White HAT SEO company.
- Will your SEO techniques require any cosmetic changes to the site?
Yes, but the chances will not be too intrusive. Most often we will increase the indexable text on the web pages if required to about 150-200 words per web page and add few links in all web pages for search engine navigation. This is the most visible change you will see as a result of our optimization on your site. Most of the SEO "work" is done off site in the form of link building.
- Do I have to place links on my site as part of a link exchange?
Yes we will require you to place few links on your site to point to outside resource. We build one-way as well as reciprocal links to your site from related resources and therefore we need back links from your site. However, we will arrange the display of links page in such a manner on the website, that, it won’t affect look and feel of your website in any case.
- What reporting tools will you provide for us to track the results?
We use an independent Creative ranking report which is delivered to you within 1st week of every month. This report describes position of your key phrases in various search engines. For dynamic websites and higher key phrases contracts we even provide monthly statistics report and Google analytics integration to the website
- What types of payment schedules are available?
Our SEO optimization plans are billed in 2 installments 50-50. First installment, before starting the work, and 2nd installment, after completion of work. Our preferred payment method cheque, cash, bank wire transfer, PayPal or Credit Card.
- Can I cancel the SEO contract anytime?
No. You have an obligation to allow us 6 months to achieve first 20 positions ranking on Google, Yahoo or MSN. We need 6 months in some cases when very competitive keywords take months of intensive link building to achieve even moderate gains in rankings. Also Google ages the links we build before giving them full value.
* If you cancel the contract before the 12th month from the date of the signing, you are liable for the full SEO fees according to the terms of the contact.
- What happens if I change my mind and no longer need the website or want to redirect it to another domain?
The same terms apply as if you have cancelled the contract, your are responsible for all SEO fees based on a top 20 rankings over 12 months.
- For the purposes of receiving professional SEO services, Client agrees to provide the following:
- Administrative/back end access to the website for analysis of content and structure.
- Permission to make changes for the purpose of optimization, and to communicate directly with any third parties, e.g., your web designer, if necessary.
- Unlimited access to existing website traffic statistics for analysis and tracking purposes.
- A clientsite.net email address for the purposes of requesting links (something like link@websitename.com)
- Authorization to use client pictures, logos, trademarks, web site images, pamphlets, content, etc., for any use on Internet as deemed necessary by Creative Web Promotion for search engine optimization purposes.
- If Client’s site is lacking in textual content, Client will provide additional text content in electronic format for the purpose of creating additional or richer web pages. Creative Web Mall (India) Pvt. Ltd. can create site content at additional cost to the Client. If Client is interested in purchasing content from Creative, please contact Creative Web Promotion for a cost estimate.
- Client must acknowledge the following with respect to SEO services:
- All fees are non-refundable.
- All fees, services, documents, recommendations, and reports are confidential.
- Creative has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. The Client’s website may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.
- Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms, and other competitive factors, Creative does not guarantee #1 positions or consistent top 10 positions for any particular keyword, phrase, or search term.
- Google has been known to hinder the rankings of new websites (or pages) until they have proven their viability to exist for more than “x” amount of time. This is referred to as the “Google Sandbox.” Creative assumes no liability for ranking/traffic/indexing issues related to Google Sandbox penalties.
- Some search directories offer expedited listing services for a fee. If the Client wishes to engage in said expedited listing services (e.g., paid directories), the Client is responsible for all paid for inclusion or expedited service fees. Creative can offer a list of expedited listing services upon request.
- Linking to “bad neighborhoods” or getting links from “link farms” can seriously damage all SEO efforts. Creative does not assume liability for the Client’s choice to link to or obtain a link from any particular website or without prior consultation.
- Creative is not responsible for changes made to the website by other parties or deletion of any pages on the website before prior consultation, that adversely affect the search engine rankings of the Client’s website.
- Additional Services not listed herein (such as managing pay-per click campaigns, copy writing, etc.) can be provided for an additional fee.
- The Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to Creative for inclusion on the website above are owned by the Client, or that the Client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend Creative and its subcontractors from any liability or suit arising from the use of such elements.
- Creative is not responsible for the Client overwriting SEO work to the Client’s site. (e.g., Client/web master uploading over work already provided/optimized). The Client will be charged an additional fee for re-constructing content.
- What is the process that we follow for Search engine optimization of my website?
Phase 1:
- Initial analysis of clients business, creating keywords and initial SEO report within 7 days from date of signing the contract.
- Website optimization and initial submission to search engines and directories, within 60 days from date of signing the contract.
- Monthly submissions, link building and ranking reports to client, and maintaining results till 12 months from date of signing the contract.
- What types of payment schedules are available?
Our SMO plans are billed in 2 installments 50-50. First installment will be before starting the work, and 2nd installment, after 6 months, from date of commencing maintenance for next 6 months. Our preferred payment methods are cheque, cash, and bank wire transfer, PayPal or Credit Card
- What is the process that you will follow to start my website SMO?
Phase 1: Will take 20-25 days from date of signing the contract.
- Competitor’s online business method analysis.
- Finalizing keywords / key phrases
- Optimizing website if needed.
- Setting up blog for your website
- Setting up various accounts in Social Networking website.
Phase 2: Monthly Maintenance.
- Monthly Social networking sites traffic and demographics statistics updates.
- Monthly submission of articles in blog, and sharing it to social networking sites.
- Monthly submission of articles to 3r party article directories, forum postings, blogs commenting.
- Why are blogs important?
- Blogs attract new visitors to your site.
- Blogs create additional content for your site and provide “spider food,” or content that search engines can index.
- Blogs emphasize your brand and identity. The more people see and hear about your brand, the more likely that they will become customers.
- Blogs give your brand an additional entry in search engines, and if any negative information exists about your site, blog entries can push that information down in the rankings.
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- Links for SEO
- Buzz
- Brand equity
- Creating trust in a brand
- Traffic
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